WHY HOTJAR / FOR PRODUCT TEAMS
Build a customer-centric culture within your product team using Hotjar
Make product experience insights accessible to everyone – collaborate on user insights for brilliant prioritization, and build products your customers really need and love.
WHY HOTJAR / FOR PRODUCT TEAMS
Build a customer-centric culture within your product team using Hotjar
Make product experience insights accessible to everyone – collaborate on user insights for brilliant prioritization, and build products your customers really need and love.
143,088 teams put customers at the heart of their product with Hotjar
DISCOVER USER INSIGHTS
Spot endless opportunities to improve your product
Get inspired with endless new ideas to improve your product and grow your business with reliable user insights.
"Hotjar reveals where in the customer journey people leave, helping us reduce drop-offs and increase conversions."
VALIDATE YOUR IDEAS WITH RELIABLE DATA
Feel confident you’re meeting user needs
Stop guessing and understand exactly what your users want. Reduce assumptions and validate your ideas with real, unbiased insights.
“Hotjar gave us the confidence to begin designing a new page template, which we A/B tested to get a final version.”
INCREASE TEAM ALIGNMENT
Get buy-in for your ideas with head-turning insights
Build a compelling case for your ideas with real user insights and feedback. Get everyone in your team on the same page.
“For most projects, you’re going to have a lot of stakeholders to convince. Showing real user data from Hotjar really helps get their attention.”
SPOT UX ISSUES FAST AND PRIORITIZE FIXES
Discover every issue users encounter
Don’t rely on support tickets alone. Watch users getting stuck and collect feedback when they encounter an issue.
“We wouldn't have been able to identify the problem without Hotjar.”
Maximize your new feature's potential
Stress test the usability of new features and functionality with your users. Identify usability issues or bugs off the bat and make data-driven decisions before they impact your users.
“We got much closer to users than we have ever been able to before. The insights gathered continually help us better understand their needs and create experiences that truly help them achieve their goals.”
Here's how it works
Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more
Enhance collaboration and team alignment with Hotjar!
143,088 teams increase alignment and build the right features with Hotjar.
Unlimited team members
Fast installation
SSO signup
Resources for Product Teams
Improve alignment across your entire team with Hotjar
Communicate and collaborate with your team directly in Hotjar, and make quick decisions on what user-led product updates to prioritize next.
Hotjar & Chill: how to host a Hotjar Watch Party
Roll out the red carpet and send an invitation to everyone who’s anyone—your product team, designers, developers, testers, marketers, and more: it’s Hotjar Watch Party season!
How Hotjar uses Hotjar: 9 powerful use cases
Hotjar’s heatmaps and recordings provide context to real data. Here’s how the Hotjar team uses their tools to improve site performance and marketing efforts.