Why Hotjar / For Researchers
Analyze user behavior with Hotjar’s help
Map the user journey to spot patterns and trends. Develop a deeper understanding of your users with Hotjar.
Why Hotjar / For Researchers
Analyze user behavior with Hotjar’s help
Map the user journey to spot patterns and trends. Develop a deeper understanding of your users with Hotjar.
6,000 researchers discover insights in Hotjar every week
56,549 users signed up last month
No credit card required
GDPR- & CCPA-ready
From Researchers
Understand user's behavior and needs
Study users in-the-moment as they engage with your product. Develop a deeper understanding of their needs with qualitative and quantitative data.
"Hotjar helps us map our client's customer journey from a user's perspective. We're much more efficient in delivering value because of it."
Discover what drives your buyers, fast
Quickly recruit the right users that match your target personas. Conduct in-depth interviews to get a better understanding of their challenges and needs.
“We got much closer to users than we have ever been able to before. The insights gathered continually help us better understand their needs and create experiences that truly help them achieve their goals.”
From Researchers
Base decisions on data not assumptions
Remove hunches from decision-making with unbiased user insights. Ensure user's needs are always placed ahead of internal opinions.
"Without Hotjar there's no way I would have noticed the issues. It wasn't visible in the data. Hotjar helped me see how users really experienced our site."
From researchers
Validate ideas with users before launching
Capture quantitative and qualitative feedback on new prototypes. See exactly what users do on each page, survey them to understand why, and connect 1:1 to dig deeper.
"We test new designs with real users to get reliable, unbiased feedback. It would be very hard to get the fidelity of feedback at the volume we need without Hotjar."
From Researchers
Automate the entire user research process
Automate recruitment, scheduling, and hosting of moderated interviews. Avoid no-shows with built-in user compensation. Seamlessly record, transcribe, and add notes.
“Engage massively reduced the typical overhead involved in trying to source people to validate ideas and assumptions. We filled our interview schedule in under 30 minutes.“
Form researchers
Spot when users get stuck
Build feedback mechanisms to get notified every time a user gets stuck. Or filter recordings and see every time a user rage clicks or u-turns.
"We used Hotjar's insights to figure out why users dropped off. It enabled us to test a few real solutions instead of chasing hypothetical solutions based on guesswork."
Here's how it works
Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more
Truly understand your users with Hotjar
Trusted by over 1,148,546 organizations across 180+ countries. It’s free, forever.
No credit card required
56,549 users signed up last month
GDPR- & CCPA-ready
