The Hotjar blog

The term 'omnichannel' has long surpassed its initial buzzword status to become a cornerstone of modern retail strategy. The consumer landscape has changed dramatically, driven by technological advancements and evolving consumer preferences. 

Today's consumers are channel-agnostic and incredibly discerning, often interacting with brands across multiple touchpoints before making a purchase.

Search engine optimization (SEO) is a popular inbound marketing strategy for good reason. Done well, it works wonders—magnetically drawing users from Google to your website. 

But writing for SEO is challenging. Search engines use complex algorithms to sift through billions of pieces of content, selecting a treasured top ten for each query. You have to use a seemingly magic combination of ingredients on your web page for a chance at a high-ranking spot on the list.

Stepping into a marketing leadership role can stir up a mix of emotions: excitement, optimism, and, often, a gnawing doubt. "Do I have the right skills to truly lead and inspire?" If you've ever wrestled with these uncertainties, you're not alone.

Whether you’re a seasoned sales representative or a marketing newcomer, each conversation with a potential customer is an opportunity to nurture a lasting relationship and drive business goals forward. 

But without a clear strategy and solid call preparation, you may leave customers unengaged or unconvinced, leading to lost sales and revenue.

So how do you ensure you’re fully equipped to meet—and exceed—a prospect’s needs and expectations before you’re on the call?

Whether you're sifting through campaign attribution data or reviewing performance reports from different sources, extracting meaningful business insights from vast amounts of data is an often daunting—yet critical—task many marketers face. So how do you efficiently evaluate your results and communicate key learnings? 

This is where business intelligence (BI) tools come in, transforming raw data into actionable insights that drive informed, customer-centric decisions. 

Today, marketing trends evolve at the speed of technology. Ecommerce businesses that fail to update their marketing strategies to meet consumers where they are in 2023 will be left out of the conversations that drive brand success. 

If you’re just starting out on your ecommerce journey, you’ll have one critical question: which platform is the perfect fit for your business?

With so many options, from full-scale ecommerce solutions to website builders, it’s not easy knowing which one will set your online business up for success.

From hidden shipping costs to an overly complicated checkout process, there are many reasons online shoppers ditch their carts without completing a purchase.

While abandoned shopping carts are common for many ecommerce brands, they don't have to be. By understanding why people abandon their carts, you can address these common cart abandonment reasons in advance, enabling you to optimize your ecommerce site, win happy customers, and make more sales.

Choosing which ecommerce platform to launch your store on is no small decision. You’re picking the policies that’ll govern your business for its whole life, and a set of technical capabilities that’ll make or break the customer experience. 

With more than 2 million daily users, Shopify is the Titan of ecommerce platforms. BigCommerce, with around 1 million users overall, is hot on its heels. Weighing up the merits of Shopify vs Bigcommerce is no mean feat, not least since they’re both great platforms that host thousands of successful ecommerce businesses.

As an ecommerce business owner (or a soon-to-be one), you have a long list of decisions to make.

Choosing a platform to host your store is a big one. Got Shopify and WooCommerce among your options and want a thorough comparison of the two? You’re in the right place.

Choosing the right platform for your ecommerce store can be tricky. With slick marketing campaigns, long lists of features, and countless reviews to consider, it’s easy to feel overwhelmed before you even make your first sale.

That’s why we’ve done the hard work for you and compared two of the most popular ecommerce platforms. Who will come out on top in the battle between Shopify vs Wix?

It's no secret that bad or broken user experience (UX) drives up cart abandonment and, consequently, revenue loss. But cart abandonment reasons differ from brand to brand, site to site, and user to user.

Hear it straight from your customers when you create relevant surveys with the Hotjar Surveys tool. By including the voice of the customer (VoC) in your analysis, you’ll unlock insights that help fine-tune your UX and, ultimately, improve conversions and sales.

Online shopping is the future—and the future is definitely here. 

If you’re a brick-and-mortar retailer, it’s increasingly difficult to remain relevant without an online store. Customers expect the convenience and variety of online shopping, and meeting your customer’s expectations is essential to remain in business.

Are you investing significant effort and budget into your SEO, ads, and overall marketing but seeing no increase in sales? If users fill their carts on your site only to abandon them, much of that investment goes to waste.

But you already know this—that’s why you’re looking for cart abandonment statistics: to benchmark your online store against and determine what you really need to change in your ecommerce buying experience.

It’s hard to avoid all the water cooler talk about a looming recession. 

If you spend any time on social media—today’s virtual water cooler—a quick scroll through your feed will have you anxiously gripping your computer mouse and googling ways to recession-proof your business.

Hotjar’s heatmaps and recordings provide context to real data. Here’s how the Hotjar team uses their tools to improve site performance and marketing efforts. 

Brands worry about how to treat customers. The answer is to show them love by listening and creating flawless experiences that aren’t frustrating. Here’s how. 

The customer is at the center of all marketing activities in product-led marketing, ultimately driving their success. Here’s how we use product-led marketing at Hotjar. 

There’s no perfect organization structure, but implementing marketing squads at Hotjar has increased happiness and efficiency—here’s how we made it work.

It’s easy to guess what our customers want. But assuming we know them better than they know themselves can lead to failed campaigns, miscommunication, and churn. 

Happy customers spend more and shop with you for longer, and a positive experience is often valued more than price as a core brand differentiator. 

The trick for online shops is how to build that happiness—and there’s a good chance it starts with ecommerce search.

David Darmanin, one of Hotjar’s founders, launched two startups before Hotjar took off—but both companies crashed and burned. Each time, he and his team spent months trying to design an amazing new product and user experience, but they failed because they didn’t have a clear understanding of what the market demanded.

You can now install the Hotjar tracking code on your WordPress website from the newly released, official Hotjar plugin for WordPress. Watch the 1-min video below to learn how.

We don’t just design and build Hotjar—we’re users, too. Insights from Hotjar regularly drive our decisions, keeping customer-centricity top of mind. 

This article unpacks how our product design team uses Hotjar for interaction design, a sub-discipline of user experience (UX) design.

Here's a hard truth: some customers lose their initial excitement toward your company's products or services as time passes; others choose your competitors' offerings from the get-go. More often than not, this failure to resonate with target customers reveals an “It's not you, it's us” situation: it shows you've neglected to understand what users truly want and need.

You're here because you know better than to let this happen. As a designer, you want to polish your approach and pick up on the finer details of the user experience (UX). And if you’re hoping to win people’s business and loyalty, you're right to shift your focus to empathy-driven design.

You can only choose a wonderful present if you really know the person you’re buying it for. By the same token, you can only create an outstanding product or service when you really know the person you’re building it for. 

That’s the theory behind the ideal customer profile (ICP) framework. 

You've painstakingly built a website to capture users' heads and hearts. But despite your effort, the site's bounce rates are high, conversions could be better, and users abandon their shopping carts faster than a kitten chasing a laser pointer. 

This is the story of many website designers, UX designers, and online businesses—and these all-too-common issues are often symptoms of user frustration. 

No business can please all prospects all the time (if you can, tell us your secrets!). But suppose a customer is unhappy with your brand, product, or service. Would you rather hear it from them directly, or find out by chance on social media or third-party review sites?

Capturing direct feedback from real users certainly sounds like the better option—and, luckily, it’s become much easier to do. 

Nowadays, small and midsize businesses (SMBs) with limited resources can conduct online surveys at any point of the buyer's journey—for free. With best-in-class survey tools, you can customize the survey flow and elements, deploy your questionnaire, and collect quality responses faster than ever.

Feedback is a powerful way to connect with your customers, get objective opinions, and make optimizations that have a real impact. 

But proactively requesting user insights can be challenging, and responses are often vague or irrelevant. Navigating these pain points is crucial for making the most of your customers’ feedback.

Your team has been working hard on a brand-new website, and you’re ready to hit ‘publish’. Or, at least, you think you are. How can you be confident your site is up to scratch when nobody’s even seen it yet?

Creating a website prototype gives you an outside perspective from real people—and the opportunity to fix issues before you go live.

In our digital age, creating a great-looking webpage is no longer enough to draw in customers. Your website needs to be trustworthy, user-friendly, and fast-loading to encourage customers to stay and purchase your product. 

In short, your web page needs to offer a great user experience (UX).

But how do you create a great user experience? With constant updates to search engine algorithms, it can be tricky to know what to focus on to make a difference.

Do you want to stop guessing and start creating products your customers will love and use repeatedly while referring others to your brand? 

Email surveys are a convenient, cost-effective way to collect feedback and understand how your users feel about your website, product, or service, so you can identify what delights or frustrates them and improve their experience and your metrics.

Tracking where users move and rest their mouse cursors helps you build an image of what attracts attention (or doesn’t) on any website page or product interface. At Hotjar, we call this visualization a move map.

Success in a crowded digital landscape lies in one key element: which companies provide the most outstanding user experience (UX)? As more businesses tap into user insights, those with an advanced UX analytics approach set themselves up to win. How do the best in the game do it? With the right tools for creating a website or product that truly resonates with users.

Where do you start, and keep, learning about user experience design? UX Goodies creator Ioana Teleanu shares the six UX books at the top of her list. Research, feedback, communication, emotion—it’s all here.

UX research and design is the foundation for building great products that users love and return to. But getting buy-in for UX can be a frustrating challenge. UX educator and mentor Ioana Teleanu shares her experience and tips for how to get buy-in for your UX projects.

There’s never been a more exciting time to be a UX designer. But that doesn't mean it’s easy. Here, UX educator and mentor Ioana Teleanu shares her take on the most important UX design challenges, and how to deal with them.

Design driven companies are on the rise and user feedback becomes the bedrock of business. Here’s what it means to be design-driven and why it’s important.

Guest author Matt Diggity shows how you can improve your brand identity by conducting more surveys with your customers.

One of our values is that we challenge ourselves to grow. By hosting external speakers and sharing their ideas, we’re hoping to inspire you, our Hotjar community, to grow too. 

Before a brand or business launches a new product or idea, it undergoes a long process to get approved. There's always room for negotiation, but you have to get feedback and be open to altering plans accordingly with your team.

Product feedback is one of a product management team’s most effective tools, but only when that feedback comes with the proper context.

Imagine you’re running a brick-and-mortar store. From your perch at the counter, you can see and fix any issues the customers have as they move around the shop: if they have trouble navigating the aisles, you can make adjustments and help out; when they come up to the counter, you can strike up a conversation and learn who they are and what they’re looking for.

At Hotjar, customer feedback is at the core of what we do. We want all of our team members to obsess over the wants, needs, and opinions of our users and customers, and in turn, we encourage our users and customers to obsess over their users and customers. It’s a virtuous cycle where everybody can have the best experience possible.

There are no quick hacks or fancy solutions here: the most direct way to find out what’s working (or not) for customers is by simply asking them. In this article, we show you why you should collect feedback from customers, how to do it, and how to use that information to make positive changes.

Happy, successful customers are the heart and soul of any business. They’re what transform your growth from a funnel into a flywheel. 

You can create happy customers, but to do that you have to truly understand them and what they think about your business.

So how do you know what they’re thinking? You have to ask!

How well do you understand your prospects and customers? Do you know who they are, what keeps them awake at night, and what brought them to your business in search of a solution?

If you really want to get inside your website visitors’ heads—to know what they actually think about your site, and how they think it could be better—you’re in the right place.

From page design to site usability, there are plenty of factors that impact user experience. Pinpointing what leads to a bad experience can seem like a daunting task. With heatmaps (also known as “heat maps”), you can visualize key user interactions and gather meaningful insights with ease to ensure your site delivers an outstanding UX throughout the entire user journey.

Here at Hotjar, we strongly believe that what’s best for your users and customers is best for your business. But how do you know what’s best for your users?

You have to ask them.

Have you ever wondered what your users think of your website? Sure you have. But have you let your users inform (even dictate) your design process? If you're like a lot of website owners in the world, your answer might be: maybe.

What changes can we make that will have the most positive impact on our users and customers? Why are some of them leaving and never coming back?

These are two very important questions Hotjar needs to answer to continue to grow, and in order to answer them, we need user feedback.

One way to collect it is to ask the Net Promoter Score® (NPS) question:

“How likely are you to recommend Hotjar to a friend or colleague?” on a scale of zero to 10 (with 10 being extremely likely).

When we first launched Hotjar, success was anything but guaranteed. We were completely unknown, didn’t have a cent of outside funding, and were facing some well-known competitors.

Five years later, we’ve gone from €0 to €17 million in Annual Recurring Revenue and Hotjar has been installed on over 670,000 sites. And a huge factor in reaching this level of growth has been our commitment to staying close to our customers.

In this article, we share the exact methods we use to stay in touch with our customers year-round, and how we collect and measure user feedback to constantly improve our website and product experience.

✏️  Note: we are a Software-as-a-Service (SaaS) company, but the techniques we cover in this post are highly applicable to your e-commerce and/or lead generation business.

Whatever business you're in, it's crucial to keep your finger on the collective pulse of your customers. Are they growing more or less happy with you?

Developing a product without user feedback is like having a relationship without conversation. (Not great.)

And while there are plenty of ways to learn about your users—like watching session recordings, A/B testing, and even scouring forums where they spend their time—online surveys are one of the best ways to get direct user feedback.

See the ‘copy to clipboard’ button below?  It helps thousands of new users a month copy the Hotjar code snippet and get started with our product.

At the time of writing, there are over 230,000 enabled surveys built with Hotjar in the world, which have gathered a total of 138,091,181 responses. That’s an average of 17 responses per every single person on the planet!

Why are visitors abandoning your website? Who are they? What do they think about your product? You can speculate endlessly about these answers—or you can get them by asking the actual people who visit your website every day.

What do you do when your website is not converting, your product is not working, and people are leaving you? How do you find out what’s wrong—so you can fix it?

It's August and we've got heaps of spicy updates to share, from what happened last month to what’s coming soon. 

A flaming hot conference, a platform now available in (even) more languages, sizzling Surveys updates, and more! 

We launched it, you tried it, and we’ve been improving it based on your feedback.

Multiple types of heatmaps—like click, move, and scroll heatmaps—have proven vital in visualizing complex interaction data. But when you’ve spent several minutes, even hours, toggling between them to glean on-page engagement insights, haven’t you wished to the analytics gods that there was a more efficient way to do your job?

We’re no deities, but we heard you. Hotjar’s alternative to this imperfect science isn’t a magic button, but another type of heatmap. Everybody, say hi to Engagement Zones. 👋

Here at Hotjar, we stand for an inclusive culture where our team members experience the psychological safety necessary to express themselves fully at work.

Guided by this principle, we have a long-standing tradition of celebrating Pride Month with initiatives proposed and curated by our internal LGBTQIA+ group.

The AI-powered research assistant that helps you find the insights you need.

We’ve acquired PingPong—a user testing and interviews platform—and we’re integrating it right into Hotjar.

Building a customer success program for the first time? Learn from Hotjar’s experiences to make your customer success program a winner.

Private sector companies of all sizes have a crucial role to play in fighting climate change. Here are 10 ways companies can do more to fight climate change now.

Emotional intelligence is a skill. Several skills, actually. Learn the five components of EQ, and take note of your strengths, and what you may need to work on.

From the behavioral study of animals (gorillas to be precise) to UX Design, Irene No shares her career path along with the 7 skills you need to start your career in UX Design.

Empathy is like any other skill that can be improved with practice. Here are seven ways to build empathy and improve your workplace communication.

While businesses have a larger role—and responsibility—in fighting climate change, the individual impact shouldn't be overlooked. After all, our personal choices do escalate to bigger results. What steps could you take now to generate less waste?

We don’t confuse perks with gimmicks. We prioritize home-office space, human connection, mental health, and personal time and growth. And we’ve got the budgets to prove it.

Behavioral change specialist Kevin Groen shares actionable steps for dealing with defensiveness in the workplace (and in personal life).

It’s important for everyone in society to know about LGBTQIA+ flags and basic expressions.

Between product activity and your proposed solution is a gap. Do you fill it with assumptions, opinions, and guesses? Here’s a better way to do it.

There are only 44 women CEOs in Fortune 500 companies. Here's why this is and how you can help get more women in leadership.

Learn more about why so many people fear giving and receiving feedback and how you can improve your own emotional intelligence for better workplace feedback.

We’re delighted to announce today that Contentsquare, Hotjar’s parent company, has raised $600 million in a Series F investment round.

We interviewed our People leaders, Sara Bent, Angela Buccitti, and Carol Veiga for a behind-the-scenes look at what makes our hiring experience unique for both recruiters and candidates.

Many businesses shy away from being open—to their detriment. Hotjar’s CEO, Mo, shares how and why the company maintains radical transparency as a core value.

Achieving accessibility in tech is tough for many reasons. Learn how Hotjar is rising to the challenge to build a more inclusive product and business.

Hotjar’s 2022 Pride Panel highlighted the immense diversity within the LGBTQIA+ community, shining a spotlight on asexuality and personal stories from around the globe.

'People first' is a new buzz phrase that’s catching on for many companies, but what does it mean? Hotjar’s CEO explains how to build a people-first company.

Profitable businesses don’t have to be exploitative. Here’s how Hotjar is working to prevent employee and consumer exploitation.

Business is about more than just profit. Here’s why conscious capitalism matters to us at Hotjar.

We can achieve the same or better results by doing less. This is probably surprising to most people, but that’s exactly what a zero-waste culture accomplishes. You’ve probably heard the term in relation to products and packaging. What does it mean in a company-wide context?

Do you feel safe speaking up in front of your team? You don’t build trust through team-building exercises and stated values. Here are 11 ways to build trust in teams. 

“You’re on mute." Three familiar words that rang throughout households across the globe, starting in March 2020. Three words acting as a metaphor for all the small, yet meaningful ways we’d have to adapt as we scrambled to function in our new remote world. 

Businesses aren’t exempt from doing what’s best for the planet—and that includes tech businesses that don’t have any physical products.

Do you or some of your team members turn their cameras off most of the time or stay quiet about new ideas? If your remote team has been struggling with collaboration, miscommunication, and decreased productivity, lack of trust could be a contributing factor.

Why don’t employees open up about burnout before it happens? Learn how to create a culture where it’s safe to talk about it. 

Ever felt like you weren’t good enough, like you were an imposter in your own job? Us, too. So let’s talk about it—along with ways to overcome those fraudulent feelings.

Do you know your company’s OKRs (objectives and key results) off the top of your head?

If you don’t know them, then your team likely doesn’t either. So it’s crucial that you do know what they are because OKRs are key to keeping teams aligned. 

What makes people invested in a company anymore?  Is it all about a higher salary? Remote work options?

What’s your first thought when you hear 'company values'?

Many of us are immediately skeptical. For the cynics, values = platitudes, corporate lip service, and that meaningless sign you point new joiners to, never to think about again.

We’re updating our pricing model to better align our pricing with the value that Hotjar provides. We don’t take changes like this lightly and transparency is one of our core values, so we’d like to share our thinking behind the update, and outline exactly what’s changing.

Does giving one-on-one feedback to your team members feel natural and comfortable? Or is it something you avoid or cringe about doing?

Business books on leadership often cite certain qualities that make a great leader, such as discipline, focus, determination, and perseverance. It feels like the stories of “great” leaders start with waking up at 5am, plunging into ice baths, or wearing the same style of outfit every day.

But in my experience, great leadership is not only about your daily routine but also about your willingness to connect with your team on a human level. In other words, to be vulnerable. 

Have you ever felt overwhelmed by all the tasks you have to complete, your jam-packed calendar or a looming deadline that you can’t seem to start—or that feeling like you can’t possibly do it all?

Who hasn’t, right? 

A few weeks ago, we put Megan Murphy, the VP of Product at Hotjar, on the spot to answer our users’ burning questions.

In these two videos, Megan covers everything from how to get strategy buy-in to handling loud voices in meetings to whether she’d abandon everything to open a bar on the beach.

So, despite it not being in our usual format for our Building in Public video series, whether you’re an experienced Product Manager or looking to start your product career, there’s something in here for you.

Today, we’re launching our new brand. As you’re reading this blog post, we’re guessing you’d have noticed on your own eventually—what with our new shiny logo, a blazing new set of colors, and a playful new typeface—but we wanted to share more about what’s happening and why.

In true Hotjar spirit and in line with one of our values, we’re building trust with transparency.

Would you believe that we managed to get every discipline equally excited about a single OKR? One that encouraged paying down some expensive tech debt, brought in some much-needed delight to a rather dull area of our product experience, and drove impressive business metrics—all at the same time?

Hotjar vs Google Analytics: it’s not an either/or (and why you should use both).

Hotjar and Mouseflow are best-in-class digital experience insights platforms, each providing users with a wealth of behavior analytics tools. Both platforms have similar functionality, but some crucial differences will affect which is right for you.

"Today marks an important milestone in the history of Hotjar. On behalf of the Hotjar co-founders and team we are delighted to announce that Mohannad Ali, our Chief Product and Technology Officer, is taking on the role of CEO."

At Hotjar, we believe that success shouldn’t be measured in profits alone, but rather in the contributions we make to all stakeholders: our team, customers, end-users, partners, the community, and the planet.

This is why in 2017 we announced that Hotjar would begin pledging 1% of our revenue to ‘giving back’. We didn’t have a solid plan on how we’d give, but we knew we wanted to do it in a meaningful way.

Last year we wrote about how Hotjar went from idea to 60,000 beta signups in 6 months. As we inched closer to the end of the 6-month Hotjar beta phase, we had no idea what would happen once we started asking for payment.

We had just over €100,000 left in the bank after paying salaries for 9 months. I had worked as a consultant during this time, billing clients from the company and not taking a salary myself. I had planned to keep these funds available so we could weather a storm should Hotjar not take off.

Luckily, we were covering our operational costs within two months of stopping the beta. Having seen this result, we had the confidence to invest more personal funds into Hotjar and have a small treasure chest to build the team from. This allowed us to continue building on the success of our beta and ultimately reach €1 million in ARR in just 6 months.

With 17,385 users in Hotjar and only a small team to build and support the product, as well as run the company – we quickly realized we have to be smart and efficient in the way we communicate with our users. We're also obsessed about delivering great service.

So how do we deliver top-notch service with limited resources? Here is the setup we use:

Forget the science-fiction scenario where machines rule the world. In reality, we've got generative AI stepping in for something a little less ‘Black Mirror’ and a little more ‘The Office’: taking care of those mundane yet time-consuming tasks in the workplace. 

So, instead of relying on sci-fi for answers, let's dive into some down-to-earth, real-world examples.

Balancing artificial intelligence (AI) technology with the human touch during user interviews is more than just a best practice; it's essential for capturing qualitative and quantitative insights that help you develop successful products and continuously delight users. 

In an era increasingly shaped by data automation and machine learning, however, product teams face a complex challenge: how do you maintain the integrity of the interview experience, while also harnessing the depth and efficiency of AI?

More website visitors means more engagement and more sales, right? That equation is nearly perfect, except it’s missing a critical piece—user understanding. 

Instead of focusing on how to increase website traffic at any cost, aim for qualified traffic. That is, attracting visitors who fit your target audience.

Market gaps are customer needs that are currently unfulfilled or underserved by existing services or products. Pinpointing these untapped opportunities offers businesses a wealth of advantages: from boosting revenue and expanding their customer base, to enhancing user satisfaction and standing out from the competition.

But how do you identify—and evaluate—these market gaps, while still balancing business goals and customer needs?

Hotjar’s Content team has spent the last few months familiarizing ourselves with the new wave of terrifyingly advanced AI-powered tools, wondering: can they actually do what we do? As editors, writers, content creators, and SEO specialists, we naturally hope the answer is no. But we’ve also seen proof enough that, with the right prompt, tools like ChatGPT and Jasper produce well-written, information-rich content that correctly follows a brief in minutes. 

In the rapidly evolving landscape of technology, AI’s profound impact is increasingly evident across various industries. 

From retail and ecommerce to technology and IT, as well as marketing and advertising, AI has ushered in a new era: revolutionizing business operations, customer engagement, and strategic optimization—and ultimately reshaping the way organizations operate and thrive in the digital age.

Remember ChatGPT’s explosive debut in late 2022? Since then, within a matter of months, artificial intelligence (AI) has astonished the world with brand-new, advanced applications that could upend life and work as we know them. 

It’s perfectly fine to have mixed feelings about all this—we still do! But we’re sure you didn’t just come here for a pep talk. So, here’s a prompt, if you will:

Say goodbye to the janky chatbots of yore, and imagine what you and your customers could achieve with AI as it is now: a multipurpose technology with tremendous practical capabilities. Getting to grips with the new generation of AI in its early days is the fastest way to understand its impact on your business and broader industry. 

Whether you're looking for a casual side hustle or a full-time career, monetizing your skills to make money online leads to new business opportunities, a sustainable income stream, and personal fulfillment—all from the comfort of your home.

With so many different opportunities available, however, it can feel overwhelming to know how and where to start.

Recently a group of us in engineering discussed how different people think about and define 'work', and how connected (or disconnected) this is to sitting at a desk. 

We found that while some colleagues felt comfortable 'working' away from their desks, others did not—and some folks even felt guilty if they didn’t get eight hours in at their desks.

Here we share some learnings, advice, and quotes to help others feel more comfortable working away from their desks.

We’ve opened up about workplace mental health. From psychological safety and burnout to mental rest days and perks aimed at your well-being. No new-age woo-woo here. Just practical tips and useful insights from our team that you and your team can try right away.

Big workloads aren't the only stressor in the workplace. Learn how Hotjar creates an unflappable work environment that addresses the most common stresses.

Difficult conversations are, well, difficult. But with the right preparation and perspective, they can be a little bit easier. Here are some tips from Dr. Hayley Lewis.

Remote work doesn't have to be isolating. Learn how Laura Wong, a Growth Product Manager at Hotjar, has started using anxiety parties as a tool to increase team trust and collaboration.

Are you ready to give feedback? Before you do, check your mindset, motivations, and hidden biases that could derail your message.

People have different opinions about remote work. But what’s actually true, and what’s unjustified legend? Here’s the truth about common remote work myths.

If you want to get real work done—and have a personal life—you have to set boundaries to protect your time and attention. Here are five ways to do it. 

What exactly are microaggressions? And why are they important to know about and address in the workplace?

We’ve scraped our own barrel of self-doubting inner-monologues, and it was painful. So we’ve added some tips to respond to the doubts. 

Building teams with divergent thought processes, thinking styles, and problem-solving approaches are also increasingly recognized as critical to success. This kind of variation is referred to as cognitive diversity. Here are 10 ways to help you rethink diversity at work.

Building community and connections in a remote company doesn’t have to be challenging. Here’s how Hotjar builds lasting connections and a well-loved company culture.

Too many unproductive meetings? We’ve rounded up 8 common remote meeting pitfalls—along with 8 tips for designing meetings worth attending.

Scheduling a meeting? Wait! Before you do, make sure it’s a meeting that people will be happy to attend. Here’s a better-meeting checklist to help.

Annual team meetups are how we get to know each other in real life, have fun, work together, and share ideas. Get an inside look at what it takes to plan and execute a four-day meetup for 200+ people.

Coaching employees promoted to leadership roles is a vital way to build stronger companies. Learn how Hotjar uses leadership coaching to help teams succeed.

Can mindfulness really help reduce stress and improve attention? Yes. And it's easier than you think to get started with some simple practices at work. Here's how.

Feel like you never have time to get it all done? Maybe you need to take a break. Here’s how to unlock deep work time by prioritizing deep downtime.

Meetings have a bad rap for being unnecessary or overused. Hotjar CEO, Mohannad, shares his tips for running productive meetings on a remote team.

We believe empathy and business go hand in hand. Hotjar’s CEO, Mohannad Ali, shares how leaders can motivate employees and grow revenue by being more empathetic. 

When was the last time you took a mental health day? If your answer is never, find out why you should. And if you’re not sure how, or when, to take a day for yourself, we’ve got that covered, too.

Hotjar COO Ken Weary on his approach to minimalism, and how he practices and benefits from minimalism at work.

Remote work is here to stay. Getting it right depends on your processes, tools, and intentions. Learn how Hotjar made remote work work for its 250-person team. 

Some top-down decisions are unavoidable and necessary. But if most decisions are only made by your team leads, this will weaken team morale and increase biased decision making.

Passion projects are more important than ever. We believe in nurturing our team’s passion projects outside of work. Here’s how we do it.

The new year is well underway. And by this time, many people’s New Year’s resolutions are well out of mind. 

But we don’t want that to happen to you. So we put together a list of 10 New Year’s resolutions web-olutions to help you stay tuned into the goals you’ve set for yourself, and the goals you may have forgotten to put on your list. 

Prioritizing product roadmaps, building trust with your team, and overcoming the biggest and baddest product obstacles. This, plus plenty more. 

So grab your notebook and let’s make sure this year counts.

Why do you work where you do? What made you want to work there? And now that you’re there, why do you decide to stay?

We sat down with Kristina Maleeva, our Sales team Lead for the Americas, to find out why Hotjar is where she calls home. We learned a lot about what makes Hotjar’s Sales culture unique, some company perks that you don’t hear every day, and an approach to remote work that actually works.

How much time do you spend a week in recurring meetings? How many of those are actually useful to you? If you’re like most product teams, I’m sure you’ve got your remote rituals pretty much nailed by now. Right? Sure.

At Hotjar, we’ve been doing this fully remote work thing since 2014. Yes, way before the pandemic hit. And to be honest, we still haven’t nailed it. But we have learned some things along the way that have helped.